Real Estate Lead Generation
Find agencies that understand real estate. From motivated sellers to cash buyers, these agencies specialize in generating leads that actually convert.
Real Estate Lead Gen Challenges
Real estate is one of the most competitive lead gen markets. Here's what makes it unique.
Motivated Sellers
Finding homeowners ready to sell now, not just tire-kickers browsing Zillow.
High Competition
Every investor and agent is competing for the same leads. You need better targeting.
Timing is Everything
Real estate leads go cold fast. You need agencies that deliver speed-to-lead.
Local Market Knowledge
Generic outreach doesn't work. You need hyperlocal expertise and data.
Types of Real Estate Leads
Different lead types have different costs and conversion rates
Motivated Sellers
Distressed homeowners, probate, divorce, foreclosure
Cash Buyers
Investors ready to close quickly
Listing Appointments
Homeowners ready to list their property
Buyer Leads
Pre-qualified buyers looking now
What Makes a Great Real Estate Lead Gen Agency?
Real estate lead generation requires specialized knowledge. Here's what separates the pros from the amateurs:
- Experience with real estate investor marketing
- Knowledge of motivated seller psychology
- Ability to target by property type, equity, and motivation
- Understanding of wholesaling, flipping, and buy-and-hold
- Speed-to-lead capabilities (5-minute response time)
- Local market data and neighborhood targeting
Market Insight
From our research
"The investors seeing the best ROI focus on hyperlocal targeting. Agencies that can target by specific neighborhoods, property types, and equity levels deliver 3x better results than broad campaigns."
Agencies That Know Real Estate
These agencies have proven experience generating leads for real estate investors, agents, and brokerages.
No specialized agencies found. Browse our full directory.
View All AgenciesQuestions to Ask Before Hiring
Vetting questions for real estate lead gen agencies
What data sources do you use for targeting?
Look for agencies that use propstream, ListSource, or similar real estate data platforms. Generic databases won't cut it.
What's your average speed-to-lead?
In real estate, 5 minutes is the maximum. Ideally, you want instant notification and immediate follow-up capabilities.
Do you understand my specific strategy?
Wholesaling requires different leads than fix-and-flip. Make sure they understand your business model.
How do you handle lead exclusivity?
Shared leads are cheaper but less valuable. Understand exactly who else is getting the same leads.
Ready to Find Motivated Sellers?
Take our 2-minute quiz to get matched with lead generation agencies that specialize in real estate.