Lead Generation for Marketing Agencies
Stop competing on price. Find lead gen agencies that understand how to position your agency and attract clients who value strategic partnerships.
The Agency New Business Challenge
Marketing agencies face unique challenges when it comes to lead generation. Here's what makes it different.
Finding Ideal Clients
You need clients who value strategy, not just cheap execution. Filtering out price shoppers is critical.
Project vs Retainer
One-off projects kill profitability. You need leads looking for ongoing partnerships, not quick fixes.
Competitive Market
Every agency claims to be 'full-service.' Standing out requires differentiation and proof of results.
Long Sales Cycles
Agency selection involves multiple stakeholders. You need leads further down the decision funnel.
What to Look for in Agency-Focused Lead Gen
Not all lead gen agencies understand the nuances of marketing agency sales. Here's what separates the pros from the amateurs:
- Understanding of agency business models and margins
- Experience with retainers vs project-based work
- Ability to identify decision-makers (CMO, VP Marketing)
- Knowledge of pitch processes and RFP dynamics
- Experience with case study and portfolio development
- Understanding of creative industry positioning
Agency Insight
From our research
"Agencies that position themselves as strategic partners (not vendors) see 3x higher close rates. The best lead gen agencies help you find clients looking for strategy, not just execution."
Lead Gen Agencies for Marketing Agencies
These agencies understand the agency world and can help you find clients who value strategic partnerships.
SalesQL
tool
SalesQL is a LinkedIn email finder and data enrichment tool. It helps you find verified email addresses directly from LinkedIn profiles with high accuracy.
Cost/Lead
$5-$20
Turnaround
1-1w
Red Flags to Watch For
Avoid these common mistakes when hiring a lead gen agency for your agency
They promise 'meetings with any marketing director'
You don't want meetings with any marketing director. You want meetings with decision-makers at companies that can afford your services and value strategy.
They don't understand your positioning
If they can't articulate what makes your agency different, they'll never be able to communicate that value to prospects.
They focus on volume over fit
10 meetings with price shoppers is worse than 2 meetings with ideal prospects. Quality over quantity always.
They use generic outreach templates
Agency prospects are marketers. They can spot templated outreach from a mile away. You need personalized, research-based outreach.
Ready to Fill Your Pipeline?
Take our 2-minute quiz to get matched with lead generation agencies that specialize in helping marketing agencies grow.